HYPE MATTERS

Wed, 03 Dec 2008 16:23:00 GMT

Read this article on slashdot... here

In many domains people are tempted to think, after the fact, that an outcome was entirely predictable, and that the success of a musician, an actor, an author, or a politician was inevitable in light of his or her skills and characteristics. Beware of that temptation. Small interventions and even coincidences, at a key stage, can produce large variations in the outcome. Today's hot singer is probably indistinguishable from dozens and even hundreds of equally talented performers whose names you've never heard.

In short, an experiment was performed with a group of music listening young adults. The researchers were able to manipulate the outcome, the most popular song, by manipulating the PERCEPTION of popularity of the songs amongst the peer groups. The songs/artists themselves had very little to do with it...

The moral of the story... marketing. Thats a big loaded word that alot of people don't understand. It means make yourself look popular, make it appear as though alot of people like and listen to your music, even if they don't. This will bring you more fans than good music. I can taste the bile in the back of my throat as I say that, I hate it but it's true. Cheat if necessary, be totally fake, live a lie.

Its incontrovertable, experimentally derived, double blind taste tested truth: HYPE MATTERS.

It is the only thing that matters.

Industry...

HYPE MATTERS